Before 9/6:
WDDA member: $300
Non-member: $400
After 9/7:
WDDA member: $375
Non-member: $475


Window & Door Dealer Day

Monday, September 16 | 8:30 am – 5:30 pm

Window & Door Dealer Day provides valuable education and networking for owners and top managers of businesses who sell, furnish and/or install residential windows and doors.  Our 2019 gathering will feature programming on digital marketing, online identity, SEO, geotargeting and geofencing, in addition to an industry benchmarking and exclusive market forecast session. Don’t miss out on this opportunity to network with other industry leaders facing the same challenges and opportunities as you. 

Located at the Omni Hotel at CNN Center (adjacent to the Georgia World Congress Center).

Window & Door Dealer Day attendees can book at discounted hotel rates through the GlassBuild America official housing site.

Program includes: Breakfast, Dealer of the Year awards ceremony, educational programming, lunch, networking opportunities, and happy hour on Monday, September 16. Registrants will also enjoy access to the GlassBuild America tradeshow floor - including an exclusive dealer lounge and networking mixer - on Tuesday, September 17. 


AGENDA (As of 07/24/19; subject to change.)


8:30- 10:00 am  Breakfast and Dealer of the Year Awards Ceremony
International Ballrooms E and F

Celebrate excellence as we honor outstanding projects and innovation in the window and door industry with WDDA’s Dealer of the Year awards. The prestigious awards are designed to recognize companies for excellence in the areas of installation, marketing and advertising, community outreach, showroom design, customer service, technology integration, and education and training. Join us to honor this year’s recipients and to kick off a day of valuable programming with your industry peers.

Rick Locke
President, Windows, Doors & More
Member, Board of Directors, National Glass Association / Window & Door Dealers Alliance

10:00- 10:15 am   Introductions and Icebreaker
International Ballrooms E and F

Ken Mariotti
President, Woodland Windows and Doors
Immediate Past Chairman, Board of Directors, National Glass Association / Window & Door Dealers Alliance

10:15- 11:15 am Standing For Something: Forging and Communicating Your Company’s Online Identity
International Ballrooms E and F

Are you constantly wondering why your marketing results aren’t where you’d like them to be? Simple: Lots of platitudes, and no discernible identity.

In this energetic session, discover how to break through the clutter and focus on your company’s unique online identity so you stand out. Learn how to instantly demonstrate who you are, what you stand for, what customers can expect, and why they should choose you. And, learn how to communicate all of this with power, precision, and passion.

Session participants will discover:

  • What platitudes are and why you continue to use them even though they don’t work,
  • The curse of knowledge – and how to recognize and eliminate it,
  • The difference between identity and an advertising theme,
  • Steps to creating your identity, and
  • Before and after examples of websites, advertisements, and brochures that illustrate these concepts.

Rich Harshaw
CEO, Level 10 Contractor
Unlocking Unlimited Lead Flow

11:15- 11:30 am   Networking Break
International Ballroom Foyer

11:30 am-12:30 pm   Digital Marketing Panel: A Strategy and Success Panel
International Ballrooms E and F

Hear industry experts and your peers discuss proven strategies and successes in advertising, analytics, and automation. Attendees will walk away with a better understanding of the digital marketing practices that drive traffic and conversions in an increasingly tech-savvy world.

Rich Harshaw
CEO, Level 10 Contractor
Author, Unlocking Unlimited Lead Flow

Erin Ennis
Owner, Energy Exteriors NW, LLC

Ted Kirk
President, North Georgia Replacement Windows

Paula Peterson
Senior Media Strategist, Salem Media Chicago

Angenette Natkowski
General Sales Manager, Salem Media Group

12:30- 1:45 pm Networking Lunch
International Ballrooms A, B, C and D

1:45- 2:15 pm  How to Outperform Your Competition Online and Drive Qualified Leads with SEO
International Ballrooms E and F

In this engaging workshop, get proven tactics on how to drive qualified leads to your website and how to turn that traffic into sales. Attendees will learn three key steps to elevating your presence on Google and hear how the most successful window and door dealers are using Google to grow their businesses.

Zach Williams
Founder and CEO, Venveo

Beth Pop-Nikolov
Director of Digital Strategy, Venveo

2:15- 2:45 pm  Owning Your Local Marketplace: How to Use Geofencing to Drive Foot Traffic
International Ballrooms E and F

Creating a net around the geographic regions that your business exists in can make or break whether potential customers choose your company. In this hands-on workshop, learn how to create these digital perimeters that target your ideal customers as well as how to target your competitors’ foot traffic.

Zach Williams
Founder and CEO, Venveo

Beth Pop-Nikolov
Director of Digital Strategy, Venveo

2:45- 3:00 pm  Networking Break
International Ballroom Foyer

3:00- 4:00 pm  Industry Benchmarking and Exclusive Market Forecast
International Ballrooms E and F

Find out how your business stacks up as The Farnsworth Group presents their findings from the second annual WDDA market research survey. Be the first to see highlights from the report including industry trends and statistics, new year-over-year comparisons, and an exclusive market forecast that will help you move your business forward in the year ahead. A printed copy of the report will be available at the session.

Grant Farnsworth
Director of Business Strategy, The Farnsworth Group

4:00- 4:30 pm  Speakers Panel: Q & A
International Ballrooms E and F

After a full day of education and discussions, you’ll have the opportunity to bring any lingering questions to this speaker panel.

4:30- 5:30 pm   Happy Hour
Dantanna’s Downtown

Continue your conversations, build new connections, and catch up with old friends during this hour of informal networking. Two drink tickets per person will be provided.



1:30- 2:30 pm  

Dealer Mixer
Industry’s Associations Pavilion, booth #4041 on the GlassBuild America trade show floor

Take a break from walking the floor and join us in the Industry’s Associations Pavilion lounge for an exclusive dealer mixer. Hosted by WDDA and Window & Door magazine, this is an opportunity for you to connect with your peers and suppliers, meet with staff, and enjoy a few afternoon refreshments.