Contact: David Walker
866/342.5642, ext. 153

Window and Door Dealers to Focus on Best Practices at Las
Vegas Forum

WASHINGTON, DC (April 9, 2012) -- The Window & Door Dealers Alliance (WDDA) today announced an exciting lineup of speakers and seminars for the 3rd Annual Window and Door Dealers (WDD) Forum on September 12, 2012, held in conjunction with the GlassBuild America Expo in Las Vegas.

The WDD Forum has become a must-attend annual event for leaders in the window and door industry to network with peers, learn from prominent speakers, share best practices, and take part in interactive breakout sessions.

One of the innovative highlights of the event is a session on Word-Of-Mouth-Marketing (WOMM), which will provide participants with a low-cost and ready-to-implement WOMM campaign tailored specifically for their companies.

"Measurable, successful, and cost-effective marketing is one of the most important things a company can do in today's tough and competitive business environment," said Chris Freeman, marketing manager at Ganahl Lumber and co-chair of the NGA's Window and Door Dealer's Forum (WDD Forum), which sponsors the forum. "The session on Word-Of-Mouth-Marketing is just one example of the kind of cutting-edge best practices we will be spotlighting at the WDD Forum."

Another key session focuses on lead generation strategies, providing detailed tips on how to generate leads through sales promotions and public relations programs like home improvement shows, advertising, and database and internet marketing.

"At a time when all window and door companies are struggling to find new markets and new customers, a session on lead generation is a must that truly distinguishes the WDD Forum and the needs of dealers," noted Rick Jones, president of Stanek Windows and co-chair of the WDD Forum.

Other sessions will focus on capitalizing on social media marketing opportunities, as well as targeted marketing for women. The forum also features smaller breakout sessions covering a variety of topics, including customer service, performance management, and education and training issues. In addition to proving critical information for industry leaders, these sessions provide important opportunities for networking.

"We put a great deal of time and effort into tailoring the forum to the specific needs and interests of window and door dealers," stated David Walker, vice president, Window and Door Dealers Alliance. "We know that participants will find tremendous value in all aspects of the program, not the least of which is the chance to learn from each other."

The forum is sponsored by Infinity by Marvin, EvoTech, and Royal Building Products. For a complete agenda, visit or contact us at

About the Window & Door Dealers Alliance
The WDDA represents the interests of retail, wholesale and installing dealers of new and replacement residential windows, doors, skylights and related building products. The alliance advocates for legislative and regulatory policies that affect the industry, develops industry-leading training and educational resources and provides meetings, trade shows, seminars and publications to advance the professionalism of industry participants. For more information, visit