Industry Tips & Tricks

WDDA Advisory Committee Roster

Sharon Aby
Murray Window & Door
Rachel Blum
Bay Area Window Factory
Robert Brown
Brown's Glass
Jana Goodrich
Seaway Manufacturing Corp.
Mason Harper
Nu-Vu Glass
Jim Lett
A.B.E. Doors & Windows
Ken Mariotti
Woodland Windows & Doors Inc.
Jim Roland
Window World of
Baton Rouge
David Sakin
Premier Window & Building Inc.
Tyson Schwartz
Soft-Lite Window Company
Larry Smith
Jim Snyder
Window Jim


Window and door industry leaders joined together for the 5th annual Window & Door Dealers Forum on September 10th in Las Vegas. Attendees benefitted from breakout sessions providing key takeaways in marketing and management, Solving Difficult Operational Challenges with John Zahora and Toby Morrison’s much anticipated fenestration industry forecast.

Solving Difficult Operational Challenges - John Zahora

Housing, Construction and Remodeling Update - Toby Morrison

Click the links above for John Zahora’s and Toby Morrison's slide presentations, see the full 2014 Forum agenda below - and save the date for the 2015 Window & Door Dealers Forum in Atlanta!


8:00-9:00 am - Breakfast and onsite registration

9:00-10:30 am
Fenestration Financial Forecast

MetroStudy’s Toby Morrison shares what lies ahead for the new construction and remodeling markets, which consumers are driving the recovery, and how dealers can reach these potential customers.

10:30-11:00 am - Networking break

11:00-11:45 am
Solving Difficult Operational Challenges

John Zahora of the Goldratt Institute discusses strategies for increasing profitability by providing products and services to customers on time, on budget and in scope.

11:45 am-12:15 pm - Breakout sessions (choose one)

1. Optimizing Your Company’s Six Sales/Marketing
Flex Points

Tim Musch of MarketSharp Software leads an interactive session on how dealers can grow their bottom line by making small, incremental improvements in their sales and marketing process.

2. Lead Generation
WDDA Advisory Committee member Ken Marriotti of Woodland Windows and Doors leads a roundtable discussion on successful strategies for generating new sales leads.

12:15-1:45 pm - Lunch

1:45-2:20 pm - Breakout sessions (choose one)

1. Converting Website Visitors into Customers
Welton Hong of Ring Ring Marketing leads discussion on how dealers can convert website visitors into customers with distinct call-to-action strategies.

2. Marrying Websites and Social Media
Sharon Aby of Murray Window and Door asks dealers to share successful social media strategies.

2:20-2:50 pm - Breakout sessions (choose one)

1. Internet Lead Best Practices
Robert Glenn of Home Improvement Leads hosts an interactive session on best practices for successfully walking a lead through to the final sale.

2. Should Your Company Invest in
Pay-Per-Click Advertising?

According to Welton Hong of Ring Ring Marketing, the answer is “yes.” He and other dealers share the reasons why in this roundtable discussion.

3. What’s Working Now? Dealers Talk Business Strategies
Jim Lett of A.B.E. Doors and Windows and Mason Harper of Nu-Vu Glass lead an interactive session on:
    •  The Future of the Replacement Window Business
    •  The New Sales Team
    •  How to Transition Your Business to the Next Generation

2:50-3:20 pm - Break

3:20-4:40 pm
Dealer’s Guide to Liability and Regulation: Legal Pitfalls to Avoid

D.S. Berenson, an expert in home improvement law and financing, reviews the legal and regulatory challenges facing dealers today and the pitfalls to avoid.

5:00 – 6:00 pm - Networking reception

Thanks to Our Sponsors!

Gold Sponsor

Silver Sponsors

Bronze Sponsor

OSI Professional Grade Adhesives & Sealants

Interested in Sponsorship?

See WDDF Sponsor Levels and Benefits or contact Wayne Nelson at or at 866/342-5642 x182.


For more information on the 2014 Window & Door Dealers Forum program, please contact the WDDA at or at 866/342-5642 x182.

For a look back at the 2013 Window & Door Dealers Forum, including Jonathan Smoke’s Industry and Market Outlook presentation, click here.