Murray Window & Door
Bay Area Window Factory
Seaway Manufacturing Corp.
A.B.E. Doors & Windows
Woodland Windows & Doors Inc.
Window World of
Premier Window & Building Inc.
Soft-Lite Window Company
Window and door industry leaders joined together for the 5th annual Window & Door Dealers Forum on September 10th in Las Vegas. Attendees benefitted from breakout sessions providing key takeaways in marketing and management, Solving Difficult Operational Challenges with John Zahora and Toby Morrison’s much anticipated fenestration industry forecast.
Solving Difficult Operational Challenges - John Zahora
Housing, Construction and Remodeling Update - Toby Morrison
Click the links above for John Zahora’s and Toby Morrison's slide presentations, see the full 2014 Forum agenda below - and save the date for the 2015 Window & Door Dealers Forum in Atlanta!
8:00-9:00 am - Breakfast and onsite registration
Fenestration Financial Forecast
MetroStudy’s Toby Morrison shares what lies ahead for the new construction and remodeling markets, which consumers are driving the recovery, and how dealers can reach these potential customers.
10:30-11:00 am - Networking break
Solving Difficult Operational Challenges
John Zahora of the Goldratt Institute discusses strategies for increasing profitability by providing products and services to customers on time, on budget and in scope.
11:45 am-12:15 pm - Breakout sessions (choose one)
1. Optimizing Your Company’s Six Sales/Marketing
Tim Musch of MarketSharp Software leads an interactive session on how dealers can grow their bottom line by making small, incremental improvements in their sales and marketing process.
2. Lead Generation
WDDA Advisory Committee member Ken Marriotti of Woodland Windows and Doors leads a roundtable discussion on successful strategies for generating new sales leads.
12:15-1:45 pm - Lunch
1:45-2:20 pm - Breakout sessions (choose one)
1. Converting Website Visitors into Customers
Welton Hong of Ring Ring Marketing leads discussion on how dealers can convert website visitors into customers with distinct call-to-action strategies.
2. Marrying Websites and Social Media
Sharon Aby of Murray Window and Door asks dealers to share successful social media strategies.
2:20-2:50 pm - Breakout sessions (choose one)
1. Internet Lead Best Practices
Robert Glenn of Home Improvement Leads hosts an interactive session on best practices for successfully walking a lead through to the final sale.
2. Should Your Company Invest in
According to Welton Hong of Ring Ring Marketing, the answer is “yes.” He and other dealers share the reasons why in this roundtable discussion.
3. What’s Working Now? Dealers Talk Business Strategies
Jim Lett of A.B.E. Doors and Windows and Mason Harper of Nu-Vu Glass lead an interactive session on:
• The Future of the Replacement Window Business
• The New Sales Team
• How to Transition Your Business to the Next Generation
2:50-3:20 pm - Break
Dealer’s Guide to Liability and Regulation: Legal Pitfalls to Avoid
D.S. Berenson, an expert in home improvement law and financing, reviews the legal and regulatory challenges facing dealers today and the pitfalls to avoid.
5:00 – 6:00 pm - Networking reception
For more information on the 2014 Window & Door Dealers Forum program, please contact the WDDA at firstname.lastname@example.org or at 866/342-5642 x182.
For a look back at the 2013 Window & Door Dealers Forum, including Jonathan Smoke’s Industry and Market Outlook presentation, click here.