Industry Tips & Tricks


The 4th Annual Window and Door Dealers Forum

WDDA Window & Door Dealers Forum logoSeptember 9, 2013 in Atlanta, GA.

Session Descriptions and Speaker Biographies

Opening General Session:
State of the Industry and Financial Forecast
Jonathan Smoke

Jonathan Smoke, Chief Economist for Hanley Wood

Jonathan Smoke is a national expert on tracking and analyzing housing market conditions across the country. As chief economist for Hanley Wood and senior vice president of national research and BPM channel for Metrostudy, he is responsible for all data products and services focused on the building product manufacturing channel as well as leading the national research functions for Hanley Wood and Metrostudy.

The national research functions entails the management of national third party data sets (public records including deeds, tax records and permit data, demographics and economic data) as well as the production of Hanley Wood’s published research products and proprietary data sets, including the Residential Remodeling Index, consumer demand for housing and remodeling, and the company’s official forecasts of remodeling and new construction activity.

Smoke can comment on both national trends and specific markets for stories on the economy, homebuilding, lifestyle trends, remodeling trends, consumer demand, housing affordability and more. He speaks regularly at industry conferences including the Remodeling Show, Urban Land Institute, Hanley Wood Housing Leadership Summit, the Remodeling Leadership Conference, the Replacement Contractor Executive Conference, the American Housing Conference, the International Builders Show, the AIA National Convention, the International Pool and Spa Show, the International Roofing Expo, local Home Builder Association events, and at national and local meetings of the National Association of the Remodeling Industry.

Before joining Hanley Wood in 2009, Smoke spent 16 years as a consultant and corporate executive including as founder of a research firm for homebuilding, development and investment clients, senior vice president for corporate strategy and innovation for Beazer Homes USA, principal of Lend Lease Corporation, and as a national leader in real estate operations for Deloitte & Touche.

General Session Keynote:
Putting The EMyth Perspective to Work in Your Business
Tricia Huebner

To achieve higher productivity, drive revenue growth, gain a competitive advantage AND get more out of life, you need to think and act like an entrepreneur. Your business is the product. That means you must keep working ON your business, not just IN it. In this session (and follow up breakout), you will learn about the three key perspectives that drive productivity and discover how they can make or break a business. You will learn the Five Core Principles and be introduced to EMyth’s proprietary business development model. Lastly, hear the results of the newly-released 2013 State of the Business Owner research report that EMyth co-sponsors. It contains the best practices of top performing small to midsize companies. (A link to the full report will be provided).

Tricia Huebner, Director of Training for EMyth

Tricia Huebner is the Director of Training and also a certified EMyth Coach, Trainer and Presenter. Over her 12 year tenure at EMyth, Tricia has personally coached more than 150 small to midsized businesses and trained thousands of professionals throughout the U.S., Canada, Europe, Africa, and Southeast Asia. An expert in the EMyth business development philosophy and curriculum, Tricia teaches EMyth’s leadership and entrepreneurial management workshops, delivers keynote presentations and private seminars for corporate clients and speaks at a variety of business conferences. She has authored EMyth training programs and, as part of the senior management team, is also responsible for business development and strategic partnerships. Tricia holds a Bachelor of Arts degree in Communication Studies from The University of Iowa. She lives in San Francisco.

Closing General Session:
Internet Lead Generation
Chris Griego, Home Advisor, Mark Miles, Guild Quality, Rob Edgers, EagleView Technologies, Chris Pallatroni, Home Improvement Leads, and Tom Higgins (Moderator), Superior Products

Chris Griego, Sr. Director, Business Development and National Accounts for HomeAdvisor

With over seven years of experience at HomeAdvisor, Chris works with a team responsible for building long-term relationships with the trade - these include channel sales development and preferred vendor programs with the country’s largest manufacturers, associations and franchise brands. He also oversees development of consumer marketing programs for manufacturers. All of these add value to the partners’ networks, generate incremental pull-through sales and help service providers grow business and acquire customers more efficiently. Chris holds an undergraduate degree and an MBA from the University of Colorado.

Mark Miles, Partner and Chief Operating Officer, GuildQuality

Mark Miles is a Partner and Chief Operating Officer at GuildQuality. In addition to strategic responsibilities, he leads all aspects of sales, member services, support, and partnership development for the company. Mark has worked with Software-as-a-Service (SaaS) businesses for the last ten years. He has a BA, with Distinction, from the University of Virginia, and an MBA from the Darden School of Business at the University of Virginia.

Rob Edgers, National Account Executive, EagleView Technologies

Rob Edgers has been with EagleView Technologies for over 2 1/2 years and is currently the National Account Executive for Enterprise Manufacturing and Distribution accounts. In this role he develops programs that utilize EagleView’s suite of 3D aerial measurement products to enhance relationships between suppliers and contractors. Rob has over 30 years of experience working in the construction industry holding positions with both manufacturers and distributors. Rob has previously worked at Boise Cascade, BlueLinx, Simpson Timber and Milgard Windows. Rob holds a Bachelor’s degree in business from Washington State University.

Chris Pallatroni, National Sales Manager, Home Improvement Leads

A founding member of Home Improvement Leads in 2005, Chris has developed and led teams ranging in complexity from marketing and account management to sales. In 2012, he was tasked with Home Improvement Leads two fastest growing sales divisions and plays a strategic role in HIL's continued growth. Chris holds a Bachelor’s degree in Economics with a minor in Finance from Sonoma State University.

Tom Higgins, President, Superior Products Home Improvements

Tom Higgins is the Founder and President of Superior Products Home Improvements, an award-winning, metro Denver-based exterior remodeling company with a passion for quality work, a reputation for fairness and integrity, and a history of giving back to the community. Tom served on the Denver Metro Home Builder Association's Board in 2007 and 2008 and was Chairman of the HBA's Remodelers Council in 2008. The company was named 2009 Dealer of the Year by Window and Door Magazine. In 2008, 2009, and 2010 the company won first place awards in the HBA's Colorado Awards for Remodeling Excellence competition. In 2010, Tom was nominated for Corporate Citzen of the Year by the Denver Business Journal. He currently serves on the national advisory board for the Window & Door Dealer Alliance.