Industry Tips & Tricks


WDDA Dealers Forum
& Trade Show

September 10, 2014 in Las Vegas

Session Descriptions and Speaker Biographies

Fenestration Financial Forecast

The financial trends shaping our industry and most importantly
your business!

Jonathan Smoke, Chief Economist for Hanley Wood

Jonathan Smoke is a national expert on tracking and analyzing housing market conditions across the country. As chief economist for Hanley Wood and senior vice president of national research and BPM channel for Metrostudy, he is responsible for all data products and services focused on the building product manufacturing channel as well as leading the national research functions for Hanley Wood and Metrostudy.

The national research functions entails the management of national third party data sets (public records including deeds, tax records and permit data, demographics and economic data) as well as the production of Hanley Wood’s published research products and proprietary data sets, including the Residential Remodeling Index, consumer demand for housing and remodeling, and the company’s official forecasts of remodeling and new construction activity.

Smoke can comment on both national trends and specific markets for stories on the economy, homebuilding, lifestyle trends, remodeling trends, consumer demand, housing affordability and more. He speaks regularly at industry conferences including the Remodeling Show, Urban Land Institute, Hanley Wood Housing Leadership Summit, the Remodeling Leadership Conference, the Replacement Contractor Executive Conference, the American Housing Conference, the International Builders Show, the AIA National Convention, the International Pool and Spa Show, the International Roofing Expo, local Home Builder Association events, and at national and local meetings of the National Association of the Remodeling Industry.

Before joining Hanley Wood in 2009, Smoke spent 16 years as a consultant and corporate executive including as founder of a research firm for homebuilding, development and investment clients, senior vice president for corporate strategy and innovation for Beazer Homes USA, principal of Lend Lease Corporation, and as a national leader in real estate operations for Deloitte & Touche.

Solving the Most Difficult Operational Challenges

Applying their Theory of Constraints to the fenestration industry, the Goldratt Institue will provide concrete ideas you can take home to improve your business!

John Zahora, VP of Business Solutions for AGI the Goldratt Institute

John Zahora has over 25 years of experience in “Focused System Improvement” activities. He is a Jonah’s Jonah, TOC Project Management Technical and Design Expert, TOC Supply Chain Technical and Design Expert and has extensive experience in implementing all aspects of the TOC body of knowledge.

A qualified Lean expert and a certified Six Sigma green Belt he has a broad experience with Lean and Six Sigma and has been a driving force in developing a useable method to integrate TOC, Lean and Six Sigma. He has successfully applied TOCLSS to production, project management, supply chain, marketing, sales and strategic planning.

He also is a licensed facilitator of Covey's 7 Habits of Highly Effective People, Principled Centered Leadership and First Things First.

Prior to his association with AGI, John worked in industry for more than twenty years holding both line and staff positions in production, engineering and marketing. Over this period time his responsibilities covered a wide range – from Director of Operations to Business Unit General Manager.

Dealer’s Guide to Liability and Regulation

Stay out of trouble and protect your profits! An important look at the legal and regulatory challenges facing dealers today from the preeminent expert in home improvement law and financing.

D.S. Berenson, Managing Partner of Berenson LLP

A frequent lecturer, keynote speaker and regular contributing author to various industry trade magazines, Mr. Berenson serves as general counsel and special counsel to home improvement contractors, remodeling industry manufacturers, trade associations, multinational banks and consumer lenders on a full range of industry matters. He is considered to be the country’s preeminent expert in the field of home improvement law and financing.

Mr. Berenson’s experience includes the Office of Chief Counsel of the Internal Revenue Service out of New York and the Securities and Exchange Commission. in Washington, D.C. He is one of nine attorneys in the United States honored in the 2005 joint Forbes Magazine - American Airlines “Special Tribute to America's Best Lawyers,” and the author of Pratt’s State Law and Regulation of Closed-End Credit. This six-volume treatise covers all aspects of installment sale practices at the state and federal level. He was also recently named in Washington SMART CEO Magazine as a member of their 2010 “Legal Elite.”

A prior member of the Board of Directors of U.S. Home Systems, Inc., Mr. Berenson serves on the American Bar Association’s Business Law Section Committee on Lawyer Business Ethics; Committee on Counsel Responsibility; Committee on Taxation; and the Committee on Consumer Financial Services, Subcommittees of RESPA and Truth-in-Lending.